Brown Girl in the ring tra la lala...

I tried to avoid the sun whatever, the season

and treat my skin to honey and milk 

because my grandma told me then I would be fair

because my aunt told me it would glow and I would be a beauty !

So did it make me more beautiful ? 

 I have the same eyes,nose,lips and face

Not any fairer and not any darker

And now television tells me It will make me successful....

Enter Fair and Lovely adverts in India, and you would be forced to believe that finding success and love in life is directly proportional to your skin tone. That may be the reason they provide you with a skin shade card to measure ! 

It sickens me that all over the world people are still running after the perfect skin color ! Its a shame when you don't respect what you have that defines you. To tell someone that you can not live your dream until you are fair is a huge crime, Thousands of gullible youngsters suffer the consequence of an irresponsible media (supported by society).  Why blame just the advert? In the past, we have silently accepted that lighter toned Asian women are more beautiful than their dark skinned sister's. We even let bollywood tell us that. A blatant example is how in movies the heroes and heroines are all mostly ultra fair while the villagers,poor folks,villains and the spurned lovers are mostly dark complexioned. Not quite the co incidence!  From there to now these adverts, I am glad people have begun reacting.

I am not a person who opposes any kind of beautification, contrary I love anything that betters my skin, the texture not the tone ! No harm taking care of your skin, and I think everyone should but no ways support racism because of color.

Vanity and visual appearance speak volumes about a women and it is for a long time, but a little education would go a long way too. Support us in our campaign here.